Category: Analysis
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Has Roblox already begun to ‘age up’ and cater to older audiences?
One of Roblox’s largest initiatives in the recent past has been to increase the retention of older users. Many users are lost simply through aging up; the Roblox platform doesn’t cater to the interests of an older audience. What causes this? Well, search and discovery, restrictive rules on games, parental controls and the reputation of…